This playbook explores how banks can compete in the era of invisible lending. It highlights how technology, strategic partnerships, and customer insight can help financial institutions embed credit seamlessly into digital journeys.
Invisible lending
This playbook explores how banks can stay competitive in the age of invisible lending. It examines what is driving the rise of embedded finance, from shifting customer behavior to advances in API technology, and why traditional lenders are being left behind.
With strategic guidance and real-world use cases, it outlines how to build an embedded lending strategy that keeps banks relevant, competitive and connected to customers at the point of need.
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Lending is disappearing (at least from view). As financial services integrate seamlessly into digital platforms, banks risk losing relevance in a rapidly shifting market.
The challenge is building the right strategy to stay visible where it matters and do it fast, before tech-native competitors take the lead.
Summary
- Understand the key drivers behind embedded lending’s rapid growth
- Identify the risks of falling behind as fintech and platforms take the lead
- Develop a lending strategy that connects with customers