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Get the "Invisible Lending" Playbook

July 3, 2025 — 2 min read
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  • Lending
  • Playbooks
Written by

Jamie Burink

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Lending is disappearing - at least from view. As financial services integrate seamlessly into digital platforms, banks risk losing relevance in a rapidly shifting market.

The challenge isn’t seeing the rise of embedded lending, it’s building the right strategy to stay visible where it matters, and fast, before tech-native competitors take the lead.

Summary
This playbook explores how banks can compete in the age of invisible lending. It examines what’s driving the rise of embedded finance, from shifting customer behaviour to advances in API technology, and why traditional lenders are being left behind. With strategic guidance and real-world use cases, it outlines how to build an embedded lending strategy that keeps banks relevant, competitive, and connected to customers at the point of need.

Lending is shifting from the branch to the background. As embedded finance reshapes how consumers and businesses access credit, traditional banks risk being sidelined by tech-savvy platforms and non-bank lenders. 

This playbook explores how financial institutions can respond by embracing invisible lending and integrating services seamlessly into digital journeys. Leverage technology, partnerships, and data to stay relevant, grow revenue, and meet customers where they are.

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